“FOR IMMEDIATE RELEASE,” Press Release-What’s the Fuss all About?

Have you all ever noticed an article that says “FOR IMMEDIATE RELEASE” on it. It seems to have some sort of urgency and you wonder what the fuss is about. If you have paid attention, you have noticed Nigerian artists such as Duncan Daniels, Zara, Naeto C or their representatives send you this kind of “article” if you are on …

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How To Network in the Music Industry

Whether you are an emerging artist or a new label owner, networking is the name of the game. Who you know really does matter, regardless of what anyone says. Here are a few tips to begin building a rolodex of strong industry contacts. Know where to go to find your contacts: In the past, it would have been nearly impossible …

“How to Start Your Own Record Label”

Today, it is not uncommon to see many independent record labels in Nigeria’s music industry. Depending on who you ask, this is a bad thing. In my view, this a good thing. From a few formidable labels like Kennis and Storm to more labels like Chocolate City, Alapomeji, Mo’Hits and Capital Hill, the emergence of this labels serves as a great economic stimulus, helps reduce unemployment rate …

5 Tips to Get Media Buzz for your Music!

Nigeria’s music industry is growing in leaps and bounds. With the success of artists like D’Banj, M.I and P-Square, it’s almost like the industry is churning out new artistes everyday! In the sea of all these artists even with great music, it is becoming very hard to attract “media buzz” to help take your music to the next level? So, …

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People Can be Ruthless, How to Handle Criticisms

People can be ruthless! Brutal. You put ALL of your heart into your music, hustle real hard. You’ve been working on minimal sleep. The final product is out and published on blogs, online etc. You are waiting for praises and what happens? You get hammered. No mercy. Some say you can’t sing. Others say “no identity rara.” Still more say …