Nigerian and African artists, do not believe any individual, group or company that tells you that your African sound style cannot go global unless you change it to sound completely western. There is ample evidence, on this blog alone, showing a big thirst for your kind of sound. Believe and stay true to the uniqueness of your sound style, and its ability to reach millions, globally, if positioned right without losing its authenticity.
Why believe? Runtown is yet another exhibit that there is a global thirst for Afrobeat/Afropop/Afrofusion music. He sold out his concert in Washington D.C., and now he does the same in New York selling out a 4,000 capacity hall in New York. By the way, please note Runtown did not get here on his own. In a state like New York, local promoters like Cos Canino, media company UnderdaRock Entertainment, the Nigerian Entertainment Awards, The Nigerian Independence Parade, Paul Okoye’s One Africa Music Festival are forerunners that have done the very hard lifting so an artist like Runtown can sell out concert halls.
I’ll also add that despite all the drama Runtown gave us last year with disputes with his Nigerian record label, he sells out Amazura event center in New York City and had to turn people down. That’s impressive. Watch a short clip of his live performance, and catch up with his music legal drama shenanigans so you avoid that kind of drama.
Congrats to Runtown.
Archived Runtown Stories