Singer and songwriter Victoria Kimani recently took to social media to announce that she would be leaving Chocolate City. She drops the news on the heels of a new music video titled ‘lover.’ Is this a publicity stunt? Who knows and who cares?
Kimani has spent time and worked as a songwriter in Los Angeles. She knows how labels generally work. She also knows or should know going on social media to announce her intended exit the way she has is unnecessary. This is because, from day one, Kimani has represented to the public that Chocolate City gave her free reins to control her sound style, image, and direction. However, what she has served up, in my view, has been a brand narrative of an artist who is quite confused about her identity. Today, she is a pastor’s kid, tomorrow an American. The next day a Nigerian, the day after Kenyan and everything in between. There is no integration of any of these identities.
Perhaps now she can step back and really think it through.
In any event, the parties have outgrown themselves and she is ready for something new. Good for her. Goodbye to Kimani and best of luck wherever she lands next. She is talented. She’ll do great once she is clear about what she wants.
“Mann “these labels got me feelin independent!!!!” But still I keep pushing cuz greater is HE that is in me than he that is in the world.
“SAFARI is my last project with @choccitymusic …. Excited about what’s NEXT!”