In February of this year, I brought you exclusive news on the music streaming licensing deal to be brokered by Boomplay and Warner Music Group. Actually, you heard it on the Africa Music Law Podcast show directly from Iredumare Opeyemi, Boomplay’s Director of Legal and Business Affairs.
Last week Friday, the news officially hit the press and made global headlines. Revisit my interview with Iredumare below to learn more about the deal, and Boomplay’s overall positioning and business strategy. Also, check out the official press statement below.
LAGOS, Nigeria, March 15, 2019 /PRNewswire/ — Boomplay, the largest music streaming and download service in Africa, has signed a direct licensing agreement with Warner Music to bring the record company’s diverse global roster of music to the region.
The terms of the partnership allow Boomplay to distribute Warner Music’s extensive catalogue of more than one million songs to its community of listeners in ten countries; Cameroon, Cote d’Ivoire, Ghana, Kenya, Nigeria, Rwanda, Senegal, Tanzania, Uganda and Zambia.
Africa’s Boomplay Announces Licensing Deal With Warner MusicJoe He, CEO of BoomplayAlfonso Perez-Soto, EVP, Eastern Europe, Middle East and Africa, Warner Music
The deal will provide Warner Music’s artists with direct access and exposure to Boomplay’s millions of users in the region, while bringing Boomplay one step closer to its goal of bringing all music from around the world to Africa.
Joe He, CEO of Boomplay, says: “Major deals with internationally recognized partners such as Warner Music continue to push us closer to our aim of building the largest and the most reliable online music distribution platform in Africa. We want every music lover in the region to be able to access any song or video, anytime and wherever they are. We are looking forward to a successful partnership and business continuation with WMG in what are truly exciting times for the African Music Industry.”
Alfonso Perez-Soto, EVP, Eastern Europe, Middle East and Africa, Warner Music, adds: “We’re happy to partner with Boomplay to bring our amazing artists’ music to millions of listeners across Africa. The streaming service already has tremendous reach across the continent, yet they continue to expand exponentially. It’s an opportunity that can’t be missed for our artists to make a whole new legion of fans.”
Perez-Soto continued: “I’d like to thank Warner Music’s Charlie White, Marc Latilla and Reni Adadevoh for their unstinting support in helping pull this deal together and get it over the line.”
In the past year, Boomplay has been on the crest of a wave, announcing landmark deals with global major labels, acquiring millions of new users monthly and releasing an iOS version in December 2018.
With major labels coming on board, Boomplay is now in a strong position to further improve its service offerings and defend its leading position in Africa. Boomplay, which has more than 42 million users as of February 2019, boasts an expansive catalogue consisting of five million songs and thousands of videos from local and international acts.
Boomplay (formally known as Boom Player) is a music and video streaming & download service developed and owned by Transsnet Music Limited.
Boomplay’s vision is to build the largest and most reliable digital music ecosystem for artists and content creators in Africa. The Boomplay app which won the “Best African App” at the 2017 “AppsAfrica Awards” has over 42 million users as of February, 2019. It is currently the biggest and fastest growing music app in Africa with a catalogue of 5 million songs and videos which is still growing day by day. Users can stream songs and videos online free of charge, subscribe to one of the daily, weekly or monthly plans to save songs and videos to play whilst offline or purchase content to download. The service is currently available on Android, iOS and Web.
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Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia. Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine.
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