Pictures ‘Toh’ Wa Terrible: Mo’Cheddah ‘If You Want Me’ eLDee Nude Photo Scandal – Crisis Management and Branding

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I recall how painful it was, for me, to see alleged nude photos of Mo’Hits artist Wande Coal float all over the net. Messy stuff. You know some nude photos you can say, “I mean it should not be on the internet but at least it’s artistic.” The alleged photos of Wande Coal? Horribly un-artistic as in pictures “toh” wa terrible. Then later when a reader on my law firm blog linked the photo of D’Banj with a nude dancer during the nation’s anger over his interview with President Goodluck Jonathan,  I was like “what’s with our artists and nudity online?” I mean how embarrassing was that picture? Now, another run of nudity allegation emerges. Just last week, news broke online that Mo’Cheddah allegedly sent her nude photo to eLDee via twitter. eLDee is not only a record label owner, among other things, he is also a very married man. The photo was allegedly and inadvertently sent as a public message via twitter instead of a direct message.

The two, using their respective twitter accounts, denied allegations and claimed that their accounts were hacked into. Who is telling the truth or what not, is really irrelevant and of no significance for my purposes here. The public and other blogs or media can make their conclusions about that. I am more interested in crisis management which is becoming increasingly important as our music industry continues to evolve.

Within the last two years we have seen some really ugly situations involving our celebrities just blow up in the public eye like “gbosa!” Accordingly, it is becoming important for celebrities to know how to handle a crisis and most importantly, manage their personal brands in the public eye.

1. Remember the Toni Payne, 9ice and Ruggedman crisis which reached a boiling point when Notjustok.com leaked Ruggedman’s conversation with 9ice? That was a bloodbath. Yikes!
2. How about Mercy Johnson’s crisis that seemed to take over Nigeria and the internet thanks to Linda Ikeji and NET? Another blood bath.
3. Omotola Jalade-Ekeinde Alleged Cheating on Spouse
4. Wizkid impregnating a University girl?

I say often, especially where my legal services are procured, it is not my job to tell grown people how to behave. That is simply not my job description. My job is to say, here are your options. Depending on the one you choose, the consequences can be dire and needless to say, very costly. What’s it gonna be? How you wanna do dis as in how you take see am? Usually, if such grown folks choose to make choices with negative consequences, then they surely face the fire when stuff hits the fan, and of course set money aside for legal representation that they will need for trial lawyers like myself to help clean the mess.

In the business/PR/media end, my job would be to step in to consult with such celebrity and their team on how to best handle situations of this nature.

If indeed eLDee and Mo’Cheddah’s accounts were hacked into, they can contact twitter to deal with that and investigate into more security measures to avoid future hacking. I do know accounts get hacked into. Indeed a close friend of mine is going through that now. In instances where I have heard or seen persons get hacked into, many times, they are locked out of their accounts. I have also seen instances were persons can still log into their accounts after it is hacked into.

Now on to crisis management. Click here to get the 411 on that.

Excerpt from Vanguard on the story.

“Pls neva believe what you see, someone just sent me that picture. pls tweeps my account has been hacked. Disregard my tweets. I’m working on securing my account. And of coz, that’s not me,” she hurriedly twitted.

Eldee on his part tried to rescue the situation by sending Mo’Cheddah another Direct Message, which read thus: “@Mocheddah, if people here can see it (the nude picture) just say someone posted it to you in the hotel.”

For a full story with eLDee’s take on the whole shinding, read Vanguard’s coverage here.

Questionmarkmag.com has  the pictures. Another set of pictures ‘toh’ wa terrible although not as bad as Wande Coal’s. My opinion, obviously.

On a side note, it’s like I think of an artist and they show up. I was thinking the week before this incident broke out whatever happened to Mo’Cheddah after her hit song ‘If You Want Me’ and boom! She is all over the news the following week.

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Africa Music Law™
AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok dedicated to empowering the African artist and Africa’s rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.
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