AML 084: (Exclusive) Interview with Sam Onyemelukwe, Managing Director Trace TV Anglophone West Africa

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Sam Onyemelukwe is the Managing Director of Trace Anglophone, West Africa. He received his Bachelor of Arts in Fine Arts from the University of Southern California (USC) and later obtained dual masters degrees (MBA and MS Information Systems) from Boston University. Onyemelukwe began his career at Walt Disney Television in Los Angeles, California in the early ‘90s, and subsequently spent the next decade between the worlds of fashion and music, producing and directing television shows and events, grooming emerging talents and crafting advertising campaigns. He continued his career in branding and marketing at the Global Headquarters of the McCann Erickson Advertising Agency in New York City.

In 2008, he permanently relocated to Nigeria . Upon arrival, he served as Business Development Manager for MTV Networks (MTV Base) where he created and executed campaigns, including concert events, club parties and television productions for the likes of LG, Coca Cola, Airtel and Cadbury’s Buttermint, among many high profile brands. Onyemelukwe is also the founder of Venator Partners Nigeria.

About The Africa Music Law Show with Ms. Uduak

Hosted by California based Fashion & Entertainment Lawyer Uduak Oduok (Ms. Uduak), The Africa Music Law show is a show empowering the African artist through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews. The show has been downloaded over 150,000 times and made iTunes top 4 ‘New & Noteworthy.’ Subscribers include Africa & hollywood’s power executives, investors, lawyers, artists and other industry stakeholders. The blog itself has been cited in a U.S. top-ranked law school’s ‘International Law Review’ journal. Country demographic: Nigeria (26%), USA (23%), UK (15%), UAE (7%), and Other (29%). 

Where to Find Sam Onyemelukwe


Sam Onyemelukwe on Linkedin

Where to Find Ms.Uduak

Twitter: @uduaklaw

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Africa Music Law™
AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa’s rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. For over seventeen years, as an attorney, she has litigated a wide variety of cases in California courts. She has also handled a variety of entertainment deals for clients in the USA, Africa, and Asia. Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine.

For legal representation, please email ( to discuss your specific situation. For blog related inquiries i.e. advertising, licensing, or guest interview requests, or if you would like Ms. Uduak to host or speak at your event, please email ( Thank you for visiting Africa Music Law™.

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