Music Giant Spotify Launches Streaming Service in South Africa

In Music Business by Africa Music Law™Leave a Comment

Days after Universal Music Group announced its acquisition of 70% equity stakes in Kenya’s AI Records,  Spotify announces it has launched a streaming service in South Africa.

“We’re delighted to announce that Spotify launches today in Israel, Romania, South Africa and Vietnam,” is how Spotify made the announcement on its website.

“Offering an unrivalled mix of domestic and international music, discovery features and revolutionary personalised curation perfectly tuned to your taste, music fans across all countries can now enjoy instant access to Spotify’s free ad-supported and subscription services.

Cecilia Qvist, Global Head of Markets at Spotify, says: “We’re really excited to bring Spotify to Israel, Romania, South Africa and Vietnam, connecting their rich music cultures with millions of artists and users across the world.”

Spotify is the world’s largest music streaming subscription service with a community of over 159 million users, including over 71 million Spotify Premium subscribers, now across 65 markets worldwide.”

As many of you long-time readers and follow of my work know, I’ve kept my eyes on Africa’s music market for over a decade now, and many of the predictions I have made have come to fruition, including foreseeing acquisitions and expansions by foreign multinationals/conglomerates into Africa. Africa’s music market gets hotter by the moment because the money is in Africa and music follows the money.

For me, however, the key question is whether Africa’s stakeholders, when all is said and done, will be active partakers of the spoil.

Time will tell.

-Ms. Uduak

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