From “Nigerian Beyonce” to Rihanna? Fans blast Tiwa Savage for smoking Shisha

In Music Business by Africa Music Law™1 Comment

Nigerian-American pop star Tiwa Savage has, for a long time, sold the Nigerian and African public an image of an overall conservative woman and artist with strong traditional values in line with a very conservative Nigerian and African society. At some point, Savage even told a media house in a recorded video interview that she had aspirations to become a missionary after her music career. Deep, I know.

Within the industry, however, insiders have long reported and alleged a completely different image of Savage, one of a very liberal woman who loves to party. It appears, now, Savage  is ready to reveal  that other alleged identity. The problem, however, is whether Nigerians and Africans will allow this 37-year-old “married” mother of one child morph from her title as “the Nigerian Beyonce” into Rihanna.

In recent times, Savage shared a video of herself at a night club/hookah lounge partying and smoking Shisha and not surprisingly, many of have fans were unhappy. In fact, many blasted the pop star and expressed disappointment in her not being a “role model” for her son and young women in Nigeria. Nevertheless, it doesn’t appear Savage is bothered. The star is clearly ready to loose the conservative brand image that she ironically created for herself and is carrying on with the business of music, as usual.

Savage is signed to Don Jazzy’s Mavin Records, and is managed by Jay-Z’s Roc Nation.

This is the second video of Savage smoking Shisha in a club. The first was a video where she smoked alongside Annie Idibia, 2Face’s wife. The video, however, didn’t have the viral effect this new one directly shared on Savage’s page has had. And in case you are wondering:


“A hookah is a single- or multi-stemmed instrument for vaporizing and smoking flavored tobacco (Shisha), or sometimes cannabis, whose vapor or smoke is passed through a water basin—often glass-based—before inhalation…Health risks of smoking hookah include exposure to toxic chemicals that are not filtered out by the water[4] and risk of infectious disease when hookahs are shared.” – Wikipedia

-Ms. Uduak


Africa Music Law™
AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok dedicated to empowering the African artist and Africa’s rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.
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  1. “Nigerian Beyoncé” my nyash. She was our sweetheart for a short while, but after seeing how she switched on Tunji, we now know better. There’s nothing sweet about Tiwa Savage.

    And let’s be honest–musically, she’s been surpassed by the likes of Niniola and Simi. When it comes to Tiwa Savage, there’s nothing to see there anymore. She’s now the “Nigerian Fantasia Barrino”.

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