MIDEM 2018: Yemi Alade on the Creative Process & Building a Brand

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Yemi Alade shares her creative process and the behind the scenes realities of building her brand.

Alade’s “Johnny” recently broke the record for 88+ million views on YouTube, becoming the most streamed music video in Nigeria.

-Ms. Uduak

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Africa Music Law™
AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok dedicated to empowering the African artist and Africa’s rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.
The podcast show made iTunes top 4 ‘New & Noteworthy,’  and is iTunes top (3) business podcast shows in Nigeria. Subscribers include Africa & Hollywood’s power executives, investors, lawyers, artists and other industry stakeholders.
The blog itself has been cited in a U.S. top-ranked law school’s ‘International Law Review’ journal. Country demographic breakdown are as follows: Nigeria (26%), USA (23%), UK (15%), UAE (7%), and Other (29%). For blog related inquiries (advertising, podcast licensing, feature as a guest, news tips), contact (africamusiclaw@gmail.com).

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